Company Details
Tel: +27 12 687 5066
Krish Cell: +27 82 445 7312 /+27 73 535 0285
Fax: 086 578 2475
Email: krish@africanlabanalytics.com
Website: www.africanlabanalytics.com
VAT No (4940263900)
Company registration number (2013/057239/07)
Level 1 BBBEE
Company History
African Lab Analytics (Pty) Ltd, is a South African registered company, whose main focus is supply chain management. We have years of experience in Analytical and Laboratory world. Our company emphasizes, quality products and personalized services in order to differentiate, ourselves from the more price-oriented competitors. In line with our milestone, we’ve identified a niche in the need to position ourselves as the preferred supplier/ authorized distributor of leading brands of analytical and measuring technologies for use by health service providers, laboratories and various Government institutions. We are on the brink of penetrating a lucrative market in this rapidly growing industry. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for us.
We realise that, for us to prosper, we need to be flexible, responsive and to delight clients by providing them with what they want, when they want it, and before the competition can offer it. We intend to achieve this through a solutions approach by providing superior products and focused on customers and in which the customer’s business objectives enjoy top priority.
Our marketing strategy is based mainly on ensuring that clients know what products and services we’re able to fulfill, and making the right service and information available to the right targeted clients. We intend to implement a market penetration strategy that will ensure that our products and services that we’ll be offering are well known and respected in the respective industries. We’ve adopted a marketing strategy that conveys a sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy involves traditional advertising, internet marketing, personal selling, public relations, and direct marketing. It is important to recognise our intangible resources, such as our ability to relate to customers regarding their needs and wants, management style, corporate culture and commitment. These elements differentiate us from our competitors and contribute towards the development of a sustainable competitive advantage.
What we do?
We supply analytical, laboratory equipment and consumables, to our valued customers.
Objectives
Our business strategy revolves around the need to provide and distribute leading brands of analytical and measuring technologies for use by health service providers and laboratories. This is undertaken through the establishment of reliable suppliers (regional and international) of quality, custom-designed services, catering to the client’s particular needs.
To achieve net profit year by year by containing costs and meeting sales goals and to maintain 90 day customer satisfaction survey results. To instill a culture of continuous improvement in beating standards of customer satisfaction and efficiency. We are fully committed to supporting growth and development in the economy.
Mission
Our mission is built on the strategic objective of staying committed to helping our clients understand the financial value of engaging a reliable supply chain management.
Keys to Success
The keys to our’ success since our inception ,undoubtedly been effective market segmentation through identification of several niche markets and implementation strategies.
- Excellence in fulfilling the promise: completely reliable, trustworthy expertise, and service(s) through the provision of an uncompromising service. This dictates that we have extensive experience and well-trained personnel so as to deliver this promise.
- Timeous response to clients' requests: we cannot afford to delay our clients for whatever reason, as this has a negative bearing on our image, reputation, and future business. Continuously communicating with the clients, ensuring we provide needs-based solutions.
- Skill and depth of knowledge: Considering the nature of the products and services that we provide, the skill and depth of knowledge of our personnel is of utmost importance in determining the provision of the service(s) to the End-users.
- Clear product and marketing positioning: Not wanting to be associated with the numerous vendors on the market, our approach is to aggressively market our business and the services we provide in order to be at the top of our clients' minds.